Travel doesn’t get bigger stages than this one. WTM 2026 London brings the entire global travel industry into one room, and nobody sits on the sidelines for long.
ExCeL London hosts the show from 3rd to 5th November 2026, sitting right at the heart of the capital’s exhibition scene. And with over 46,000 attendees expected, this venue earns its reputation fast.
Numbers alone tell a striking story here. More than 4,000 exhibitors and 5,500 world-class buyers travel in from over 180 countries. Few travel events pull together this much for the world as once.
The WTM Conference offers a broad agenda that covers everything from travel technology to sustainability, outside the show floor. Meanwhile, WTM TrendFest adds a truly interactive layer to the halls, alternating between artistic and hands-on exhibits.
Given a stage this large, exhibitors can’t afford a booth that blends into the background. That’s exactly why partnering with skilled exhibition stand builders in London makes all the difference here.
This show doesn’t just showcase destinations but shapes where the whole industry heads next. Sessions on the next era of travel and event-led tourism set a real direction for the year ahead.
What’s more, sustainability sits front and centre rather than tucked into a side room. So brands serious about responsible tourism find a genuinely receptive audience here.
Travel tech gets its own spotlight too, reflecting how fast AI and digital tools are changing the sector. Meanwhile, WTM TV keeps the wider industry watching, even those who couldn’t make the trip to London.
A good stand gets noticed. A great one gets remembered.
And with 46,000-plus attendees walking these halls, that difference genuinely counts for the brand’s visibility and growth.
This exhibition welcomes far more than just tour operators. Eligibility stretches across the entire travel and tourism ecosystem.
Strictly speaking, if a company transports tourists, accommodates them or assists them in making decisions on destination, it is welcome to exhibit at WTM 2026 London.
Not many exhibitions are so effective in promoting a brand to more than 5,500 serious buyers.
Consequently, exhibiting here compresses months of outreach into just three packed days. Here’s what that participation genuinely delivers.
Altogether, that mix of scale and relevance makes exhibiting here a genuinely smart call.
Explore our stunning exhibition stand designs, custom-built to meet our clients’ unique brand requirements, and experience the difference firsthand.
Travel sells on emotion as much as on logistics, so exhibition stand designs for WTM 2026 need to transport visitors before they’ve even booked anything. Castle Booth Builder designs stands that do exactly that.
At first, our in-house team design your booth around the brand’s storytelling, using immersive visuals, meeting pods, and demo zones to effectively showcase destinations or platforms. Also, when floor space runs tight, double-decker and mezzanine structures are highly useful without expanding the footprint.
National pavilions that bring together several partners also feature layouts that keep each brand distinct within a shared space. Every design considers ExCeL’s foot traffic patterns, so your exhibition stand design in London, England, actually pulls people in rather than just standing there.
A show pulling in exhibitors from 180 countries leaves little room for logistical slip-ups, which is exactly where a solid exhibition stand contractor in London, England, proves its worth. Castle Booth Builder keeps every stage under one team.
Furthermore, we do not engage any of outside contractors which allows us to maintain control over the entire process, from design to production, shipping, installation, and dismantling. Such coordination is exceedingly important when exhibitors hold projects from thousands of miles away.
With over 15 years of experience and production facilities across Germany and Poland, we bring proven capability to WFM London 2026. More than 5,000 teams in over 45 countries fully back that impressive track record with their completed projects.
Excelling and being prominent among over 4,000 exhibitors entails establishing a partnership with someone who understands the travel industry and the tempo of such a massive show.
Castle Booth Builder, an experienced exhibition booth builder in London, England, always engages in planning before implementation begins to ensure everything runs smoothly from the very first day. Our customers are amazed by the way we are capable of adapting on the go without causing any major disturbances during the whole process.
Make Castle Booth Builder your reliable partner when it comes to exhibition stand contractors in London, and your custom booth will have its own voice. The main objective is not simply to have a booth that looks good on paper, but to have a booth that will help turn soccer into real business after the exhibition is over during WTM London 2026.

Registered Office
Lyoner Str. 15, 60528 Frankfurt am Main Germany

Production House
Industriestr. 19, 59192, Bergkamen, Nordrhein-Westfalen Germany

Production House
Tarce 37, 63-200 Jarocin, Poland
Experience Across Europe
Successfully Delivered
Global Exhibition Presence
Trusted Worldwide
In Europe & Beyond
IF YOU HAVE ANY QUERY, PLEASE CONTACT US
Castle Booth Builder is a leading exhibition stand design and build company delivering impactful brand experiences across Europe.
Lyoner Str. 15, 60528 Frankfurt am Main Germany
Industriestr. 19, 59192, Bergkamen, Nordrhein-Westfalen Germany
Tarce 37, 63-200 Jarocin, Poland
©2026. Castle Booth Builder. All Rights Reserved.